Columbia Sportswear Stock Analysis Case Study Example | Topics and Well Written Essays - 2250 words

Columbia Sportswear Stock Analysis - Case Study Example Columbia Sportswear Company manufactures outwear including those meant for sports activities. The company is based in the United States and was started by Paul Lamfrom in 1938 who is the father of the Gert Boyle the current chairperson. Headquartered in Cedar Mill Oregon, Columbia Sportswear produces footwear, camping equipment, headgear, outerwear and skiwear having proved the highest seller of skiwear in America in the year 2001. The company has developed an international reputation through which it has managed to conduct their sales on an international platform developing their products more on quality standards, performance pact high functionality and giving value for money to the customers. The company deals with the designing of the products, their marketing and the distribution to the different markets that they create. The company has existed since 1938 amassing experience creating wisdom in business running. With more than 70 years in business, the company is in position to make viable decisions on product development with a mission to design and ensure delivery of authentic outdoor products of high value for all active consumers with no regard to ages. The company prides in understanding the needs of the customer well making products that keep customers comfortable and achieve protection from the different environmental effects or weather conditions. They provide products that can lead the market and help the customers achieve their market needs. The business started as a family business that developed slowly to reach the global market after the purchase of a small company Columbia Hat Company turning into today’s huge company Columbia Sportswear (Columbia History). This means that the current assets are in position to cover all the current liabilities of the company 4.15 times which means the company has a reasonable working capital that can take care of the business needs of the company. Working capital is