The film X

The film X-Men-the Movie Essay Once this has happened the trailer has grabbed our attention. In order to further excite and impress us the trailer also shows the power of nature and the ability of a man, so small in comparison and in this case Tom Cruise, to conquer nature. We are drawn into the adventure and want him to succeed. In the trailer the scenes move quickly onwards which stimulates the feeling of pace and action. There are long shots with panoramic views of the landscape. This gives us a feeling of the large scale of nature and therefore, almost subconsciously, of the large scale of the film. We will write a custom essay on The film X-Men-the Movie specifically for you for only $16.38 $13.9/page Order now We are left with the feeling that no expense has been spared for our enjoyment. There are also close shots of the characters faces which enable us to gauge their emotions and individual characters. We inevitable will feel various emotions towards these characters and therefore our curiosity is stimulated to learn more of them. The trailer uses the original, familiar and instantly recognisable theme tune from the original television series and which has become synonymous with an impossible mission. The theme tune however, is now a more upbeat and modern version. It is indicative of action, danger and excitement. This tune pervades the trailer leaving us in no doubt that an impossible mission will take place. If we wish to participate in this modern mission then we must go to see the film. From my analysis of these two film trailers it is interesting to see the way in which similar and also contrasting techniques are used to persuade us to see the full feature films. In order to succeed, a trailer must grab our attention, stimulate our interest, excite us or evoke emotions that leave us wanting more.

The Industrial Revolution Essay by BestEssay.Education

The Industrial Revolution Essay Any student in a modern western civilization or history course will of course reach those units related to the Industrial Revolution – the early Industrial Revolution (1750-1850) in England and the ensuing second Industrial Revolution that spread to the rest of Western Europe and America. This was a fascinating time in man’s journey, for it brought changes in lifestyles that no one could have imagined, along with social, economic, and political upheaval. It is no wonder, then, that instructors and professors love to assign essay and research papers on a huge variety of topics related to both Industrial Revolutions. If you have options for topics, you will have no problem finding one that interests you, because they are so varied. And almost any type of essay can be written as well – descriptive, definition, comparison/contrast, cause/effect, and persuasive/argumentative. Here are some topic ideas for essays of each type. Descriptive Describe the working conditions in specific industries – meat packing, coal mining, steel or automotive factories. Describe the impact of the invention of the steam engine on industries other than transportation Describe the exodus from rural to urban areas and the living conditions in urban areas surrounding factories Definition What is an industrial revolution? Can we say that mankind, throughout all of history, has had mini industrial revolutions beginning with the invention of the wheel? Provide an extensive definition of the term division of labor both during the Industrial Revolution and today How did Henry Ford define the factory system that he created? Comparison/Contrast Contrast the manufacturing systems that used steam engine power with those that later came to use coal and hydroelectric power? Compare and contrast the lifestyles of so-called â€Å"native† Americans with those of newer immigrants who came from Eastern and Southern Europe. Contrast the public educational systems between the years 1875-1945 and today. Cause/Effect What were the effects of the Industrial Revolution on the family unit? What changes in governmental economic policies occurred as a result of the industrial revolution? What conditions and pressures resulted in child labor, work hours, and working conditions laws that restricted powerful industrial leaders? Persuasive/Argumentative Write a persuasive essay that supports or rejects the notion of laissez-faire capitalism. Minimum wage laws in the U.S. began in 1938. Make a case that they are or are not necessary today. Government regulations of industry and commerce began as early as the 1920’s. Are we-over-regulated today? What single invention during the Industrial Revolution (first or second) do you believe has, over time, had the greatest impact on man? Writing the Industrial Revolution Essay These essays, like those for any other courses, will require the same basic structure – introduction, body and conclusion. As well, be certain that you have included the following: A strong thesis statement in your introduction. Why is this topic important? The answer to that question will give you your thesis. You must have supportive detail for each point that you make in your body paragraphs. This means that you will need facts and figures from research – don’t’ scrimp! Begin your essay with a startling statistic or a short anecdote from your research. Be creative. Your essay can utilize interesting formats. For example, an essay that describes life on the factory floor might be written in the form of a letter that a new immigrant is writing to his family back in Europe. Writing the Industrial Revolution Research Paper Any of the topics above could be expanded to produce an excellent research paper. And, because of the time period involved, there are innumerable primary resource materials available. Use those, rather than secondary source materials. They are easy to find, and your instructor or professor will be greatly impressed! For these and any other essays or papers for which you need help, be sure to contact the helpful folks at .

Essay on Body Modification D

Essay on Body Modification D Essay on Body Modification D Body Modification. The term can have weird and scary implications for people who have no personal interest or experience in the subject, and it can be all too easy to judge or malign its participants and practitioners. But in reality, to willfully modify one’s body is to take part in a culture and tradition that spans class, race, and human history like nothing else. In the simplest terms, â€Å"body modification† means to deliberately alter one’s physical appearance, though people usually assume the phrase applies only to such practices as tattooing and piercing or the more esoteric branding and scarification. However, all one has to do is look at society’s present definition of aesthetic to discover that almost all of us engage in some form of body modding or other. For instance, it would be pretty hard to find a woman these days who doesn’t have her ears pierced, and one of the most involved, long-term, and committed types of body modification, b odybuilding, is not often even considered to be so. And, of course, surgical body modification has become extremely common in the form of cosmetic surgery, but that’s rarely considered shocking or odd unless the procedure goes wrong or the resulting aesthetic is outside of the socially accepted standard of beauty. In every group of humans in known and recorded history, there have been members who modified their bodies. The reasons behind their choices vary widely, even within a single society. In many cultures around the world, social status, group affiliations, and wealth are advertised with jewelry and adornments; in others, deeper meanings are behind the punctures, scars, and tattoos they wear. In certain African cultures, for instance, rites of passage successfully completed are denoted by scarring all over the face and body, painfully administered by the practiced hand of an elder or religious leader, the discomfort bravely endured by the new initiate, and the marks worn proudly ever after. In some groups of people in India and Southeast Asia, genital modifications are sought after by devotees of the arts of love, and desired and preferred by their partners. And, of course, in almost every culture there are modifications that are done purely for aesthetic reasons–adornment and beautification of both sexes and all genders, striving towards an accepted goal or standard of human perfection within their culture. It’s a commonly accepted misconception that body piercing is a relatively recent trend or fashion, but ear piercing, of course, is incredibly common in almost every culture throughout history, with a huge range of legends, myths, and meanings behind the jewelry worn and its placement. Nostril piercing has been documented in the Middle East as far back as 4,000 years. The fashion continued in India in the sixteenth century, and is still widely practiced there to this day. Both ear and nostril piercing and jewelry are mentioned in t he Bible: Genesis 24:22, Isaiah 3:21.(New International Version) And piercings in other parts of the body, such as labret or lip piercings, are widely practiced often in the form of enlarged piercings and lip discs. Tribes across Africa, in Southeast Asia, and in North and South America all participate in lip piercing. And today, of course, all of these types of piercings are still practiced in the West, though the primary motivation behind them is aesthetic adornment and enhancement. Tattooing, as we know it, can be documented as far back as 3300 BCE as seen in the discovery of Otzi the Iceman in 1991 and ancient Egyptian mummies bearing tattoos of animals and various creatures. (PBS) The practice, however, is believed to have originated over 10,000 years ago. The mechanics of tattooing have changed a bit over the years, and the pigments and inks used have wildly improved in recent times, but whether hand-tapped, poked with a single needle, or administered with the telltale buzz of a modern tattoo machine, the basic reasons behind the choice to

How Women Became Part of the 1964 Civil Rights Act

How Women Became Part of the 1964 Civil Rights Act Is there any truth to the legend that women’s rights were included in the United States Civil Rights Act of 1964 as an attempt to defeat the bill? What Title VII Says Title VII of the Civil Rights Act makes it unlawful for an employer: to fail or refuse to hire or to discharge any individual, or otherwise to discriminate against any individual with respect to his compensation, terms, conditions, or privileges of employment, because of such individual’s race, color, religion, sex, or national origin. The Now-Familiar List of Categories The law prohibits employment discrimination on the basis of race, color, religion, sex and national origin. However, the word â€Å"sex† was not added to Title VII until Rep. Howard Smith, a Democrat from Virginia, introduced it in a one-word amendment to the bill in the House of Representatives in February 1964. Why Sex Discrimination Was Added Adding the word â€Å"sex† to Title VII of the Civil Rights Act ensured that women would have a remedy to fight employment discrimination just as minorities would be able to fight racial discrimination. But Rep. Howard Smith had previously gone on the record as opposing any federal Civil Rights legislation. Did he actually intend for his amendment to pass and the final bill to succeed? Or was he adding womens rights to  the bill so that it would have less chance of success? Opposition Why would legislators who were in favor of racial equality suddenly vote against civil rights legislation if it also prohibited discrimination against women? One theory is that many Northern Democrats who supported a Civil Rights Act to combat racism were also allied with labor unions. Some labor unions had opposed including women in employment legislation. Even some women’s groups had opposed including sex discrimination in the legislation. They feared losing labor laws that protected women, including pregnant women and women in poverty. But did Rep. Smith think that his amendment would be defeated, or that his amendment would pass and then the bill would be defeated? If labor union-aligned Democrats wanted to defeat the addition of â€Å"sex,† would they rather defeat the amendment than vote against the bill? Indications of Support Rep. Howard Smith himself claimed that he genuinely offered the amendment in support of women, not as a joke or an attempt to kill the bill.  Rarely does a congressperson act entirely alone. There are multiple parties behind the scenes even when one person introduces a piece of legislation or an amendment. The National Woman’s Party was behind the scenes of the sex discrimination amendment. In fact, the NWP had been lobbying to include sex discrimination in law and policy for years. Also, Rep. Howard Smith had worked with longtime women’s rights activist Alice Paul, who had chaired the NWP. Meanwhile, the struggle for womens rights was not brand new. Support for the Equal Rights Amendment (ERA) had been in the Democratic and Republican Party platforms for years. Arguments Taken Seriously Rep. Howard Smith also presented an argument about what would happen in the hypothetical scenario of a white woman and a black woman applying for a job. If the women encountered employer discrimination, would the black woman rely on the Civil Rights Act while the white woman had no recourse?   His argument indicates that his support for including sex discrimination in the law was genuine, if for no other reason than to protect white women who would otherwise be left out. Other Comments on the Record The issue of sex discrimination in employment was not introduced out of nowhere. Congress had passed the Equal Pay Act in 1963. Furthermore, Rep. Howard Smith had previously stated his interest in including sex discrimination in civil rights legislation. In 1956, the NWP supported including sex discrimination in the purview of the Civil Rights Commission. At that time, Rep. Smith said that if the civil rights legislation he opposed was inevitable, then he â€Å"certainly ought to try to do whatever good with it that we can.†Ã‚  (For more information on Smiths comments and involvement, see Jo Freeman’s â€Å"How Sex Got Into Title VII.†)   Many Southerners were opposed to legislation that forced integration, partly because they believed the federal government was unconstitutionally interfering with states’ rights. Rep. Smith may have adamantly opposed what he saw as federal interference, but he may have also genuinely wanted to make the best of that â€Å"interference† when it did become law. The â€Å"Joke† Although there were reports of laughter on the floor of the House of Representatives at the time Rep. Smith introduced his amendment, the amusement was most likely due to a letter in support of women’s rights that was read aloud. The letter presented statistics about the imbalance of men and women in the U.S. population and called for the government to attend to the â€Å"right† of unmarried women to find a husband. End Results for Title VII and Sex Discrimination Rep. Martha Griffiths of Michigan strongly supported keeping women’s rights in the bill. She led the fight to keep â€Å"sex† in the list of protected classes. The House voted twice on the amendment, passing it both times, and the Civil Rights Act was ultimately signed into law, with its ban on sex discrimination included.  Ã‚   While historians continue to allude to Smith’s Title VII â€Å"sex† amendment as an attempt to defeat the bill, other scholars point out that presumably Congressional representatives have more productive ways to spend their time than inserting jokes into major pieces of revolutionary legislation.

Midterm exam hispanic peopel in US society Essay

Midterm exam hispanic peopel in US society - Essay Example It was in 1492 that Muslim rule was finally extinguished to its very last remnant in Granada (Ralph, 2008) at the peak of the Reconquista. It is clearly out of the direct influence of Judaism, Islamic and Christian rule from ancient times, that most of Spain’s present religion and language, and laws are based. Spanish Jews were a prosperous community under Christian and Muslim rule in Spain before most of them were killed or expelled in 1492 in the process of forced conversion. This coincided with Christopher Columbus’ return from his exploration voyage to America. As Roman Catholicism took ground in the 1400s and 1500s, most Jews and Muslims were expelled from empire. From this time through to the 16th and 17tth centuries saw Hispania develop into a global empire, and emerging as a world power until wars and other problems rocked it to a point that its status as a powerful empire diminished according to Ralph (2008). In the early 19th century, French invaded Spain which triggered insurmountable chaos that finally resulted in independence movements that tore most of the empire apart leaving it unstable politically. Yet again, the country suffered during the 20th century, a devastating civil war which led to several years of economic and political stagnation mainly as a result of dictatorial leadership. Spain and the United States have in many instances acted in opposition to each other. Some of these instances include the Spanish-American war of 1898, Spanish American Wars of Independence, World War One, World War Two, and during the indigenous struggles for self rule of the Philippine Islands, Guam, Puerto Rico and Cuba. Spain which was initially ruled by powerful Monarchs enjoyed great wealth as the empire initially grew during the era of discovery exploration and colonization. American Hispanics believe their history can be traced to Cuba, Spain, Mexico, Puerto Rico and other Latin American countries where Spanish speaking people exist. In fact,

Year Round School System, Better Than Summer Vacation Research Paper

Year Round School System, Better Than Summer Vacation - Research Paper Example Students then learn through the fall, winter and spring. At the end of the spring students are finished with school for the year and get to enjoy a nice 8-10 weeks of break. This is a traditional school year and what’s wrong with that? The answer is simply facts! Facts have proven that the benefits to year round education are much more beneficial than traditional education. The problem regarding traditional and year round school is students who attend year round schooling have better scores on tests then students who attend traditional school systems (Lyttle 2011). To further explore why this is so, it is important to understand what happens during summer vacation. A typical summer vacations involves young children to be at day care, and older children left home. Parents still continue to work if they are not stay at home parents. Quickly children lose sense of a schedule. The children begin to sleep in, change eating habits, stay up later, and some make bad decisions. Hardly any studying is done and study time is quickly replaced with video games, television and the internet. Due to changes in schedule during the summer, students forget nearly everything they learned over the school year. This is even more so devastating to children with developmental disorders as they need the constant learning. This problem can be addressed to improve education by allowing for year round schooling. Year round schooling can be much more beneficial in so many different ways. Year round schooling benefits students, parents and teachers. Students benefit from year round schooling by improving tests scores and increasing more efficient work habits. Students whom are able to study year round better retain information as it is not lost due to break in habits. Information that is normally lost during summer vacation is better retained and more focus can be put toward new learning instead of having to refresh what was forgotten over summer break. A study conducted in over 345, 000 schools in the state of North Carolina shows an increase in academic achievements for students who attended year round school versus traditional school. In the article, year round school can be defined as, â€Å"180 days of school instruction that has shorter breaks rather than one large break during the summer†(McMillen2001). Students from lower income levels benefit the most from year round schooling. Year round schooling shows the best benefits when children from low income levels are on a year round school schedule. This may be due to their may be no adult present in the home during the summer and students are able to do as they please. In an article be Tracy Huebner, research has proven that students from low income homes were better off participating in year round schooling as they had higher scores in spelling, reading and math (Huebner 2010). Teachers also benefit from a year round school system. Year round schooling for teachers can be quite beneficial especially if teachers are not on a salary rate. When faced with year round versus traditional school setting on non salary earnings, teachers are more likely to seek year round schooling. Besides earnings, there are many other reasons why year round schooling is more beneficial to teachers. Teachers normally plan the fall school year refreshing much information lost during summer vacation. Year round schooling involves less having to refresh during the fall and more complete and continuous focus throughout the year. Lessons plans allow for more focused learning. Parents would likely prefer year round schooling with shorter breaks rather than one larger break. It is easier on parents whose children are in year round sch

Evaluation of critical areas of an information system Coursework

Evaluation of critical areas of an information system - Coursework Example †¦.†¦10 3.1 Capturing International Companies by use of Information Systems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.11 4.1 Complex Information in IT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 4.2 Solutions to the IT Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 5.1 Case study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..13 6.1Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦14 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....16 Evaluation of Critical Areas of an Information System 1.1 Introduction Information system is used in management of organizations in order for decisions concerning the organizations to be made. Information systems help the management to improve the performance of the organization in order to expand its production and bring out an understanding of the information in the organization. The Unilever Company is one of the organizations which use information systems for the purpose of bringing in an effective working condition and thus contributing to competitive advantage. An organization may use different information systems which help in improving the performance of the organization. 1.2 Organization u nderstanding of the information system Unilever Company uses the information system to ensure that the business goals and objectives are met. Therefore, the organization uses technologies and techniques which help in planning for the systems which can be used to improve the working environment of such an organization. The use of information systems at Unilever Company brings in an effective and proper working condition... The information system is one of the systems which help the management of an organization to make decisions which have a great effect on the organization’s operations. With proper management in the organization, it means that the decisions made are proper, which have bees accessed, interpreted and evaluated. The various types of information systems are used to ensure that each person in the organization is in a position to come up with the best decision which affects the organization. A successful organization is that those decisions are made effectively and efficiently by the proper individuals. The decisions made are made so as to bring in an effect in the organization’s operations. All the activities in the organization are considered because they affect the success or failure of that particular organization. The information systems affect the human resource and the marketing environments of the organization as well. However, there are issues which come along with th e decision making in the organization, which affect the making of decisions that are well valuated. These issues should be dealt with in order to bring in a better organizational perspective that is able to solve all the organizational problems.

Role of Registered Nurse in Hospice Essay Example | Topics and Well Written Essays - 750 words

Role of Registered Nurse in Hospice - Essay Example Their goal is to reduce suffering, control symptoms and restore functional capacity of patients suffering from incurable, progressive illnesses. A RN in a hospice setting has to fill several roles from medication and supervision to emotional support. They also have to be extremely sensitive to the patient’s personal, cultural and religious values, beliefs and practices. Patients in hospice care are not on any type of life-prolonging medical treatment (Hussain, 2011). Instead, they are put on pain management and other comfort measures to assist them in the dying process (Hussain, 2011). Since it is not easy to care for patients with terminal illnesses, the role of a Registered Nurse is pivotal in ensuring that the patients and their families have a supportive and caring environment. A Registered Nurse in hospice care is required to perform a variety of roles as listed below: Case Manager As a case manager, the RN is responsible for assessing and managing the patient’s ca re. Each patient is assigned one case manager so that they can build a trusting relationship and ensure continuity of care. The RN is also the eyes and ears of the hospice physician and, therefore, must have expert assessment skills. As part of their role, the RN monitors the vital signs, manage medications, especially pain medications and take care of the overall needs of the patient (Morrow, 2009). They are required to assess pain, symptoms, nutritional status, bowel functions, safety, and psychosocial-spiritual concerns of the patient and the family (Knight & Gunten, 2004). The RN also plays a major role in educating the family about the disease progression, use of medications, daily care needs and other aspects of the overall plan of care (Knight & Gunten, 2004). If a patient has a food craving late at night, the RN will also arrange for someone to get it from the store (Morrow, 2009). If the patient is at home, the nurse may also help the family members in doing some of the hou sehold chores, so that the family can focus on their loved one. In a hospice setting, the RN has the unique opportunity to witness a patient’s last moments and therefore, they must be extremely compassionate and empathetic. They serve as advocates for the patient, ensuring that all activities work towards the benefit of the patient. They should also be a critical thinker so as to ensure that the entire stay of the patient in the hospice facility is supportive and caring. The RN is also required to educate and supervise the nursing assistants to coordinate care for the patient. Intake and Admission Nurse As an intake and admissions nurse, the RN is often the first hospice personnel to meet the patient. They meet with the patient and their family and spend a considerable amount of time with them explaining the philosophy of hospice and developing an appropriate plan of care (Morrow, 2009). The RN is also responsible for conducting a complete assessment of the patient and determ ining the needs and preparedness of the patient to stay in a hospice setting (Morrow, 2009). They then consult with the hospice physician before admitting a patient into the facility. Once the patient is admitted, the RN orders the required medications and equipment and begins educating the patient and the family about hospice care. Triage Nurse As a triage nurse, the RN

The value of brands to organizations Essay Example | Topics and Well Written Essays - 1750 words - 1

The value of brands to organizations - Essay Example establish the aforementioned by elucidating on the value of brands through a definition of the concept, an analysis of the implications of brand equity, a discussion of the benefits of brands and a clarification of the relationship between brands and firms. Brands are firm-owned products which have undergone a process of branding. It is â€Å"the means by which a company aims to differentiate its products from competition and-through marketing-protect its position in the market. profitably over time† (White 1999) It is recognized as â€Å"the sum of ail elements of the marketing mix† (Ambler and Styles 1996). The most commonly accepted definition of brand is a distinguishing name and/or symbol (such as a logo. trademark or package design) intended to identify the goods or services of either one seller or a group of sellers and to differentiate those goods or services from those of competitors (Aaker 1991. p. 7). Other relevant brand concepts include brand associations, brand image, brand identity and brand equity. Brand associations are â€Å"anything that connects the customer to the brand.† They include â€Å"user imagery, product attributes, use situations, organizational associations, brand personality, and symbols† (Aaker and Joachimathaler 2000. p. 17). Brand strategies, the set of â€Å"perceptions about a brand as reflected by the brand associations held in consumer memory† (Herzog 1963). Brand identity is defined as the totality of the brand associations that the marketer wishes to create or maintain for the brand: Brand identity is a unique set of brand associations that the brand strategist aspires to create or maintain, These associations represent that the brand stands for and imply a promise to customers for the organisation members (Aaker, 1996, p. 68) It represents â€Å"what the organization wants the brand to stand for† (Aaker and Joachimathaler 2000. p. 40). Brand identity is thus contrasted to brand image, where brand image is a

Theorist of Language Acquisition Essay Example for Free

Theorist of Language Acquisition Essay In the 1060’s the generative- transformational school of linguistics emerged through the influence of Noam Chomsky. What Chomsky was trying to show is that language (not languages) cannot be scrutinized simply in terms of observable stimuli and responses or the volume raw of data gathered by field linguist. The generative linguist is interested not only in describing the level of descriptive adequacy but also in arriving at an explanatory level of adequacy of language- that is, a â€Å"principled basis independent of any particular language, for the selection of the descriptively adequate grammar of each language (Chomsky 1064:63). Chomsky contented that the child is born with an innate knowledge of language or predisposition toward language, and that this innate property (LAD) is universal in all human being. The innateness hypothesis was a possible resolution of contradiction between the behaviorist notion that the language is a set of habits that can be acquired by a process of conditioning and the fact that such conditioning is much too slow and inefficient a process to account from the acquisition of a phenomena as a complex. It simply tells that it is really innate to man to acquire his first language to its parents, environment it could be their school or to the persons they are with in their daily living. If the child parents are Japanese and the child was born in America and the language they are using inside their house is Japanese the child acquired first the Japanese language and the child will acquire his second language which id English through the school he is in to. Stephen Krashen Krashen (1973) contented that the lateralization is complete around age 5. His suggestion does not grossly conflict the research on the first language acquisition if one considers â€Å"fluency† in the first language to achieved by age 5. In 1977 he suggested that the adults use more† monitoring† or â€Å"learning† strategies (conscious attention to form) fro language acquisition while children utilize strategies of â€Å"acquisition† (subconscious attention to function). This distinction between acquisition and learning could well be explicated by the field independence dichotomy. The teacher is the source of learners input and the creator of an interesting and stimulating variety of classroom activities, commands games, skills, and small- group work. Learner will presumably move through what Krashen and Terrel define as the stages. 1) the preproduction stage is the development of listening comprehension skills. 2) the early production stage is usually marked with errors as the student struggles with the language. The teacher focuses on the meaning here, not on the form and therefore the teacher does not make a point of correcting errors during this stage (unless they are gross errors which block or winder meaning. ) 3) The last stage is one of discourse involving more complex games, role-plays, open ended dialog, discussion and extended small-group work. Since the objective in this stage is to promote fluency, teachers are asked to be very sparse in the correction of errors. Role- plays help the child develop their skills in speaking as well acquiring such language. For instance the teacher will asks them to come –up with a play through the dialogues the child able to acquire the correct usage of the language by using the script. Another strategy is brain storming in which it is spontaneous outpouring of ideas and interest to the students. The teacher will give them a particular topic and let them discuss it to the class. Another is through Rhymes ad Songs. Example: One, two, three, four, five I caught a fish alive Six, seven, eight, nine, ten I let it go again. Why did you let it go? Because it bit my finger so. The little finger on the right. James Asher (1977) developer of the Total Physical Response (TPR) actually begun experimenting with TPR in the 1960’s but it was almost a decade before the method was widely discussed in professional circles. TPR combines a number of other insights in its rationale. Principles of child language acquisition are important. Asher (1977) voted that children. In learning their first language appear to do a lot of listening before they speak; and that their listening as accompanied by physical responses (reaching, grabbing, moving, looking and so forth). He also gave some attention to right-brain learning. According to Asher, motor activity is a right-brain function that should precede left brain processing. Asher was also convinced that language classes were often the lows of too much anxiety and wished to devise a method that was as stress-free as possible. The TPR classroom then is one in which students do a great deal of listening and acting. The teacher is very directive in orchestrating a performance. â€Å"The instructor is the director of the stage play in which the students are the actors† (Asher1977:34) this theory of Asher tries to imply that a child will really response to how they felt. For example, the teacher will play music, mostly the students will shook their head or even dance due to the music they heard or draw what they felt as they heard the music. Another strategy is Giving Direction. Familiarize the students with the different rooms or offices in the building: the Medical clinic, the principal’s office, the Library, the auditorium, the faculty room. They listen to taped directions on how to reach each of these rooms. Without notes, the students try repeat the instructions on how to reach the medical clinic, the principal’s office. A variation could be the following: The students repeat to another the directions have heard. The latter, in turn, repeats them to another. It will be interesting to find out the changes that have taken place in the course of the transmission of the instruction. In this strategy the students are able to response through their sense in locating the rooms that their teacher asks them to locate.

The Impact of Education on Economic Cost of Diabetes

The Impact of Education on Economic Cost of Diabetes Diabetes mellitus is undeniably a global epidemic. Development of drugs and other health care tools for the treatment of diabetes patients are in full swing all over the world, yet, little attention is given to the education of the diabetes patient. The availability of literature related to diabetes education in Saudi Arabia is very limited. Most literature and studies have focused on the prevalence of diabetes throughout the region. Diabetes education is of significant concern because of the detrimental effects of diabetes to the lives of the diabetic patients, especially in the economic and social aspects. Diabetes self-management education (DSME), if properly implemented and evaluated, can help improve glycemic control, self-care and emotional well-being and reduce the cost of care (Izquierdo, 2003). According to the International Diabetes Federation (IDF) (2009), some of the long-term goals of diabetes education are to decrease the burden for those at risk for or living with diab etes and their families; and to reduce the economic burden of diabetes at individual and societal levels. The government and health care sector plays a very important role in the proper guidance of the Saudi people. This paper explores the effects of health care education on the cost of diabetes mellitus treatment in Saudi Arabia. Research Statement Diabetes mellitus has already become the most common non-communicable disease in the world (Alwakeel et al., 2008). According to recent epidemiological data, the incidence of diabetes mellitus in many Arab countries is particularly high; the information about the prevalence of diabetes in Saudi Arabia is rather limited, but it is clear that diabetes remains one of the most serious health issues in Saudi Arabia (Alwakeel et al., 2008). The current state of research shows that a multi-disciplinary approach to diabetes is a viable solution to the existing diabetes issues in Saudi Arabia (Udezue et al., 2005). Unfortunately, little or no information is provided about what diabetes is; how it works, and whether it can be cured and prevented. Al-Saeedi, Al-Dawood and Elzubier (2002) wrote that hundreds of diabetic incidents in Saudi Arabia are uncontrolled because they hold numerous misconceptions about diabetes and its treatment. These misconceptions have a detrimental impact on their treatment outcomes (Al-Dawood et al., 2002). This research is important because education could be a significant factor on diabetes prevention and management issues, and may play a role in finding a solution to the problem. Education may provide individuals with better awareness of preventive measures to avoid or control diabetes, and therefore also contribute to reducing the economic costs of diabetes mellitus treatment in Saudi Arabia. In addition, diabetes patients who have low income will be able to benefit from the more comprehensive education programs, and in effect improve their financial status (Izquie rdo, 2003). Given the seriousness and extent of the diabetes situation in Saudi Arabia and the existing gap in literature, there is an urgent need to explore the positive economic effects of diabetes education in Saudi Arabia. This research will also aim to prove the efficiency of diabetes education as a form of preventive health mechanism. The researcher expects that the results will lay the foundation for the development of sound medical educational policies in Saudi Arabia. Justification In 2010, Saudi Arabia ranks third in the global prevalence of Type 2 diabetes and second highest in terms of percentage of national healthcare expenditure on diabetes (Kalyani, 2010). According to Al-Dawood et al. (2002), the rate of treatment-related misconceptions in Western Saudi Arabia is high, which implies that there is a need for one-on-one level education to encourage better knowledge. In other countries, proper diabetes education has reduced the incidences of lower-extremity amputation, decreased medication costs and hospitalisation. Izquierdo et al (2003) compared diabetes education through telemedicine and that with in-person education. The study showed that both tools were accepted by the diabetes patients but the technology provided by telemedicine suggests that more diabetes patients can be educated when using this tool (Izquierdo, 2003). These literatures provide an overview of the current situation for Saudi Arabia with regards to diabetes treatment. There may be some parts of Saudi Arabia where the diabetes patients do not have the transportation to go to the Primary Health Care Centers (PHCCs). This proves that diabetes education must be a priority in health care in Saudi Arabia to decrease the prevalence of diabetes in the country and to decrease the treatment costs for diabetes. Research Objectives This research aims to: Determine the cost of diabetes treatment in Primary Health Care Centres (PHCC) Determine the impact of the cost of diabetes treatment to the patients Determine the effects of the economic impact on the immediate family of the patients Determine the methods being used in diabetes education in PHCC Determine the efficiency of diabetes education in PHCC as a form of preventive health mechanism Search for other possible tools that can be used to provide a better comprehensive diabetes education Methodology The research methodology done by Azab (2001) and Udezue (2005) in diabetic patients will be adapted and modified. Three Primary Health Care Centres (PHCCs) in one of the cities (Riyadh) of Saudi Arabia will be studied and the population of the diabetic patients in each PHCC will be recorded. The selected PHCC will be representative of the current situation of the diabetes treatment in that locality, but not necessarily the national situation. Therefore, increasing the number of PHCC under study in future researches will provide a more accurate situation of diabetes education in Saudi Arabia. This study will involve diabetic patients undergoing treatment in their respective PHCC as well as their families. The diabetic patient will be required to visit the PHCC for two consecutive months on a monthly regular appointment system and provided with diabetes education. During these visits, the fasting blood sugar (FBS) of the diabetic patients will be monitored and recorded. The diabetic patient and his family will be inquired with series of questions about their economic situation, family medical history, cost of medication and treatment, the type of diabetes education provided to them, the efficiency of the diabetes education and the changes they have made or observed during the course of the study. The diabetic patients will be classified according to gender and age group. The data of the patients will be obtained from the selected PHCC. Obtaining a stratified population, it is expected that the age group to where diabetes education has to be centered will be estimated. The interviews and questionnaires will also provide information on the economic effect of diabetes to the patient and to the family the patient belongs to. The economic effects will focus on the losses they have acquired due to the onset of diabetes, and the delineation of the diabetes patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s income from the basic everyday needs to the needed treatment and other medications. Sampling Frame The Primary Health Care Centre will be selected through systematic random sampling. A list of all the PHCC in Riyadh will be made and random selection of the three PHCCs will be done. This number will be used to select the representative PHCC. All the diabetic patients in the three selected PHCC will be considered as the representative samples for the diabetic population for Riyadh. Based on the study by Al-Nuaim (1997), prevalence of diabetes in the rural areas is lower than that of the urban areas. This suggests that the population being considered is a representative of the diabetic patients situated in the urban areas of Saudi Arabia. Method The study will obtain data by interviewing diabetic patients and their families and giving them a set of prepared questionnaires designed to provide the over-all economic situation of the household with a diabetic patient. Medical information and medical history of the diabetic patient will be obtained through the PHCC where they are registered. The fasting blood glucose level of the patient will be taken and recorded during the set appointment to evaluate the efficiency of the diabetes education which will be given to them. On the first month, the diabetic patients, and their families will be provided with diabetes education through one-on-one level of education, counseling and by using other types of media such as magazines, books and audio-visual presentations. The questionnaires will be handed out to them and data consolidated for evaluation. On the second month, which is the follow-up appointment, the fasting blood glucose level of the diabetic patient will again be taken and another set of questionnaires will be given. Interviews with diabetic patients and their families are necessary because this information provides a more realistic picture in the lives of the diabetic patient and their families. Although it may be difficult to obtain data in this manner since the patients will divulge aspects of their personal lives, the questionnaires will be able to suggest their lifestyle and their insights about the occurrence of diabetes in their home. The data for the cost of the treatment for diabetes will be obtained from the selected PHCC and the decrease or increase in the cost of treatment will be obtained through the questionnaires handed out to them. Ethical Issues The goals of diabetes education are to optimize blood glucose control, prevent chronic and potentially life-threatening complications, and optimize quality of life, while keeping costs within acceptable limits (Ozcan, 2007). Most of the cost studies were done in the healthcare sector and very few on the individual or their families. Ozcan (2007) found out that short term diabetes education has shown efficiency, and diminishes with long term diabetes education. This shows that diabetes education has to extend from the health care sector to the diabetic patient and to the families of the patients to guarantee a continuous treatment. Ozcan (2007) also pointed out the influence of the environment to the diabetic patient. This is indicative that the support of the people around the patient is significant to the welfare of a diabetic patient. In 2005, the system cost of haemodialysis in Saudi Arabia is SAR 1700 and most diabetic patients need this at least thrice per week (Udezue et al., 2005). Thus, the cost required by a single diabetic patient for haemodialysis alone, is about SAR 265,200 per year. This does not include any costs needed for treatment of other complications of diabetes such as blindness, amputations and hypertension. According to Udezue et al. (2005), the greater acceptability and effectiveness of one-on-one teaching versus group teaching may be cultural. The treatment misconceptions cited by Al-Dawood (2002) must also be corrected, if not eradicated. Therefore, diabetes educators should be highly skilled in the organisation of effective educational programmes. They should follow the literature and apply the latest information in their daily practice (Ozcan, 2007). The IDF has set guidelines for the health care sector to follow in order to provide a comprehensive and effective diabetes education for the patients (IDF, 2009). Areas which have limited access to or resources for diabetes education may opt to use telemedicine in order to help the diabetic patients, as suggested in the study by Izquierdo (2003). The Ramadan is a Muslim tradition which requires fasting. Although studies have shown that fasting reduces blood glucose levels, the complications due to diabetes may occur such as retinal vein occlusion (Elhadd et al., 2007). This has to be considered for diabetes education. Proper information dissemination and full understanding of the diabetic patient and their families is needed to make the treatment successful, and consequently reduce the cost needed for medication. Data Analysis Data analysis will have to determine the relationship between diabetes education, change in the blood glucose level of the diabetic patient and the estimated changes in the cost of the treatment. A two-month comparison of the blood glucose level and the cost needed for purchasing medicine will suggest the efficiency of the diabetes education. The level of glycemic control will be calculated using the criteria of The Scientific Committee of Quality Assurance in Primary Health Care as done by Azab (2001). The data of the stratified population will provide a statistics of the age group that requires the most education. In addition, the efficiency of the educators will also be estimated. This will provide a baseline for the quality of diabetes education being given to the diabetic patients. The evaluation of the educators will also determine the need for proper training of the educators, as well as an upgrading or improvement of the tools that the PHCCs have. This study will require the studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s t-test to determine if certain outlier data will have to be considered. Timeline for the Research This research study requires preparation of the venue and participants for the study, which includes formal letters to the possible PHCCs and permission from the diabetic patients. Proper orientation of the diabetes educators will also be considered. The materials for the determination of blood glucose level also have to be prepared and the resources have to be properly allocated. Time for the actual conduct of the method, data gathering and evaluation, and report generation will also be considered. Table 1 shows the timeline for this research. The Type of Community Participation This study will focus on the diabetic patient, the immediate family of the diabetic patient and the people involved in the selected Primary Health Care Centre. Thus, this study does not necessarily require community participation. The family members of the diabetic patient will be the only people involved in the study. Secondary data may also be taken to verify and supplement information. However, this does not require the participation of the community that they belong to. All the participants will be considered to represent the urban community of Saudi Arabia. This study will require the participation of the different health professionals in the selected PHCCs. The multi-disciplinary approach done by Udezue (2005) will be adapted for the role assignments of the people who will participate in diabetes education. The study conducted aimed to optimize diabetic control by teaching about diet, exercise, medications and other practical diabetic management issues (Udezue et al., 2005). The team for diabetes education will be led by a consultant physician; and its members will be a group of health professionals with knowledge and interest in proper diabetes self-management. The diabetes educators of the selected Primary Health Care Centre will play a very important role to the success of this research. The knowledge or information they will provide will determine the changes in the lifestyles of the diabetic patients. Re-training and re-evaluation of the diabetes educators may be necessary to provide a more standardized diabetes education at the t ime of the study. This will minimize variations in the information being disseminated to the diabetes patients and their families. Diabetes nurse educators will provide general teaching, insulin injection technique and hypoglycemia recognition and treatment, and exercise. Social workers will assess family life, schooling and cultural and socio-economic barriers; dieticians will provide education on practical diet, food availability and preferences and exercise; nurses will provide patient registration and screening and the consultant physician will give general directions and guidance as overall coordinator. Focus of the diabetes education will be on exercise, diet and medication, as these three factors are the most affected by an individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s lifestyle. All participants, namely: the diabetic patient, family members and the diabetes educators will have to be properly oriented of their roles on this research before the conduct of the study. Importance of the Research In the study by Al-Ajlan (2007), he defined diabetes mellitus as a group of metabolic disorders with multiple etiologies characterized by chronic hyperglycemia with disturbance of carbohydrate and fat, resulting from insulin defect in secretion or action. Education has always been a fundamental need in our everyday lives. This does not count out the need for diabetes education. Diabetes education should determine the target population, assess educational needs according to ethnic background of the community and education level of the target group and identify the resources to tailor the appropriate program (Al-Ajlan, 2007). The economic burden of diabetes does not only affect the individual patients and their families but the state and health services as a whole. Saudi Arabia is estimated to spend between 620 and 1,142 million ID; and according to WHO records, almost one Saudi diabetes mellitus person is costing the government about $800 per month. The annual cost of treating diabetes in Saudi Arabia is about $9.6 billion (Al-Ajlan, 2007). The International Diabetes Federation (IDF) emphasizes that diabetes-specific education is required for diabetic patients and the healthcare personnel. The proper training of the healthcare personnel is essential to improve the outcome of the treatment for the diabetic patient. At present, diabetes self-management education has become an integral and critical part of the lives of the diabetic patient (Ozcan, 2007). Some studies presented major barriers to diabetes management such as low resources and the receptivity of the patients due to cultural differences (Elhadd et al., 2007). These matters can be addressed properly if the government provides enough resources, specifically on the training of diabetes educators. Other countries have already tried to use technology as a means to improve diabetes education for the treatment of diabetes patients. An example of this is the use of telemedicine. Some studies have shown that using telemedicine to provide diabetes education through counseling resulted in brief and effective interventions that supported lifestyle behavioral changes (Hayes et al., 2001). In the study done by Klonoff (2009), the use of telemedicine as a tool for diabetes education helped the health care providers communicate better with their patients and lower the cost needed for health care of the diabetic patient. Through this technology, the diabetes patient does not have to burden the cost of transportation just to get to the PHCC. The diabetes educator, on the other hand, will be able to accommodate more patients since the use of telephone will provide access to areas which may be underserved (Izquierdo, 2003). Hence, telemedicine may provide a brief yet comprehensive diabetes ed ucation to the diabetic patients of Saudi Arabia. The prevalence of diabetes in Saudi Arabia, and consequently, the cost of diabetes treatment, can be reduced by proper education of the people about diabetes. This does not only involve the diabetic patient, but also the people who influence the lifestyle of a diabetic patient (Ozcan, 2007). People with diabetes tend to be less productive in their lives due to the cost of their medications and complications of the disease. Therefore, proper guidance, through diabetes education is the best tool to improve their productivity. This undertaking requires both the health care sector and the intervention of the government to be able to guarantee its success. The governmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s initiative to improve the services provided by the health care sector will provide benefit to more diabetic patients in Saudi Arabia. A decrease in the prevalence of diabetes in Saudi Arabia, and those that require diabetes treatment will improve both the individual and national economic status.

Initial List of Intriguing cultural differences. There are no toilet seat covers in LondonPeople walk much faster here :: Anthropology

Initial List of Intriguing cultural differences. There are no toilet seat covers in LondonPeople walk much faster here. There are no toilet seat covers in London people walk much faster here crossing the streets is extremely dangerous. People on the tube won’t acknowledge your presence everyone is an aggressive driver young children take the tube alone to school and back if you talk on the tube you receive dirty looks. In the first week or so I found some of my observations to be quite odd, and wondered how people were able to live with conditions such as these. As some time has passed I realized Londoners are used to way the things work here, and even after a few short weeks I became to understand, and in most cases appreciate them as well. The only exception would be the toilet seat covers, which I miss much more than California. Londoners tend to be very busy, especially during the week, and that is easily shown by their brisk walking pace. Theirannoyance is displayed everytime you can see them stuck behind peoplewalking slow and blocking their path. Crossing the streets is an adventure everytime, but after you know and respect the danger involved then it is not as dangerous as it first seems as long as you are cautious. Londoners on the tube will almost always completely everyone else and avoid eye contact at all costs. It is very hard to drive in London unless you are familiar with it. In some place the lack of traffic signs could make a defensive driver take an hour for a drive that should only take minutes. I was shocked when I saw young children taking the tube and walking the streets of London alone. I live in a very quiet small affluent town back home and children are seldomly seen crossing the street without an adult present. I have been nearly hit by cars/motorcycles a few times since I’ve been in London, so it concerns me that children who tend to have less of a sense of mortality than adults could be given such an enormous amount of responsibilty. Although I will never be completely comfortable with the notion of children having so much responsibil ity for their own safety in such a dangerous place, I understand they are quite familiar with the dangers involved and take the neccessary precautions. From the reactions of the surrounding people you would come to believe talking on the tube is a very serious crime.

Essay --

Tragedies occur everyday. Almost everyday people hear about a shooting or a violent event. Violence is prevalent everywhere and it is most prevalent in the media specifically in television. Television has changed how people view the world and also how children view the world. What is fiction and what is real? To an adolescent mind it is very hard to distinguish fact from fiction. Everyday they are exposed to violence, murder, and gore on the television. Television should be censored because it causes children to become desensitized to violence. The television has been around since the 1950’s but it wouldn’t be until the 1960’s that television violence began to become prevalent. Before the 1960’s television programs included shows like â€Å"I Love Lucy† and other comedies. These shows didn’t have violence; the premises of these shows were family values and principals. This changed in the 1960’s. The 1960’s were a time of war and violence. The public was able to witness the gore of war right in their living rooms. They were able to witness soldiers shooting other combatants. They were able to witness bombs exploding killing hundreds. They were able to see death. This captured and mesmerized the public, and as a result television began to become increasingly more violent. Television violence has reached a disturbingly high point, and with an increase in media violence comes an increase in child violence. Children have been gradually desensitized to violence, as violence within our media has increased. There has been such a great increase in media violence that now â€Å"the average child by the age of 18 will have witnessed 200,000 acts of violence and 16,000 murders.† Television programs display an average of 812 violent acts per hour... ...o be desensitized to violence? Don’t we want them to be nurtured in a setting that doesn’t increase aggressive behavior? The answer is yes. Toady violence is glamorized and promoted on the television. Shows are not good or â€Å"cool† unless they have some form of violence in them. As viewers see more violent and obscene things, they expect the next thing to be even more violent and obscene. They expect more and more, and for the new one to top the old. As this happens desensitization to violence grows. Children imitate what they see and hear, and television violence is easy to obtain and see. Television violence shouldn’t be easily obtainable and watchable. Children should have difficulty obtaining these things, but sadly today this is not the case. For these reason television should be censored so that the children of our future do not become desensitized to violence.

Assessment Of Equipment Diagnostic Radiology Health And Social Care Essay

Handiness and the usage of X-ray equipment in both private and authorities infirmaries is on the addition today in developed and developing states. Quality control of such equipment is of peculiar importance to forestall evitable high doses, radiation escapes and to guarantee dose optimisation. The consequences of quality control in this survey indicate that the end product measured in GHL ( M2 ) ranged between 0.0318 and 0.1192 mGy ( ma ) -1, while comparatively higher values which ranged from 0.0762 to 0.2156 mGy ( ma ) -1 was found in four other infirmaries. The tubing electromotive force truth measured indicates fluctuation among the infirmaries investigated. The divergence in electromotive force truth ranged between 0.9 and 10.9 % in the two units of GHL ( M1 and M2 ) . In the three other infirmaries the scope of divergences are 0.2 to 0.5 % ( PSH ) , 45.5 to 72.7 % ( NOH, the highest ) 22.9 to 23.3 % ( NARH ) . Both GHL ( M1 ) and PSH complied with the demand of  ± 5 % . As r egard timer truth, one-dimensionality of the tubing current and beam alliance ; NOH and NARH exceeded the acceptable bounds of  ±5 % ,  ±10 % and  ±3 % severally. The effect of non-compliance in most portion include: repetition exposures, more disbursals and more significantly, extra dosage to the patient.Keywords: Quality confidence, quality control, environmental monitoring, radiation, X-ray end productIntroductionIn Nigeria, X-rays is the most often used ionizing radiation in medical specialty despite progresss in magnetic resonance imagination and ultrasound techniques. It has maintained a cardinal function in diagnosing of diseases, hurt and in X-ray therapy. In consequence it is the largest manmade beginning of ionising radiation to the universe population ( ICRP, 1991 ; UNSCEAR, 1993 ; Muhogora and Nyanda, 2001 ) . X ray is the major subscriber to the effectual dosage of both the patient and the forces. Because of the radiological hazards involved, it is normally recomm ended that dosage to patient from X-ray be kept every bit low as moderately accomplishable ( ALARA ) with equal image quality ( IAEA, 1996 ) . In add-on, programmes for diagnostic imagination sections, irrespective of the size, should at least contain the undermentioned constituents: equipment quality control, administrative duties, hazard direction and radiation safety programme. Equipment quality control unit carries out rating of equipment public presentation to guarantee proper image quality, every bit good as patient and operator safety ( Papp, 2002 ) . Furthermore, radiation safety unit is to guarantee that patient exposure is kept every bit low as moderately accomplishable and that departmental forces, medical staff and members of the general populace are protected from overexposure to ionising radiation. Presently, there are far above 4000 X-ray machines in Nigeria ( Elegba, 2006 ) out of which less than 5 % are under regulative control. These thereby pose a great jeopardy to the patient, forces and challenges to the regulative organic structure in Nigeria. As a consequence of handiness of X-ray installations, some new while others are 2nd manus ( known locally as Tokunbo ) , there has been a changeless addition in the figure and frequence of X-ray scrutinies in recent times. In Northwestern part of Nigeria for illustration, a study of 124 establishments with beginnings of ionising radiation indicates that 203 X-ray installings were found with merely 90 sealed radiation beginnings ( Mallam et al. , 2004 ) . In the same study, Ahmadu Bello University Teaching Hospital ( ABUTH ) complex on norm carries out over 250 diagnostic X-ray scrutinies per twenty-four hours in the three infirmary installations located in Zaria, Kaduna and Malunfasi. The population of the open persons and the fre quence of exposure is an indicant that one-year collective dosage to patient can be rather important. The quality control ( QC ) programme comprises the regular testing that must be carried out on each major constituent of the system to guarantee optimal public presentation within the system ( West,1993 ) . In diagnostic radiology QC trial is carried out to guarantee that a high quality diagnostic image is produced for a minimal radiation dosage to the patient ( NRPB, 1988 ) . The major equipment in diagnostic radiology to which quality control can be applied include X-ray production, sensing, image processing and image viewing equipment among others. The equipment testing is coupled with everyday environmental monitoring and appraisal of image quality ( Oluwafisoye et al. , 2009 ) .( 1.1 ) Nigerian Nuclear Regulatory Authority ( NNRA )Due to the hurtful effects of ionising radiation, the Nigerian Nuclear Regulatory Authority ( NNRA ) was established by the Nuclear Safety and Radiation Protection Act of 1995. This national regulative organic structure is charged with primary duty of atomic safety and radiation protection. The Act empowered the NNRA to categorise and licence activities affecting exposure to ionising radiation in peculiar, the ownership, production, processing, industry, purchase, sale, import, export, managing, usage, transmutation, transportation, trading, assignment, conveyance, storage, and disposal of any radioactive stuffs, atomic stuffs, radioactive waste, and any equipment breathing ionising radiation. In this respect, the NNRA in her papers made proviso for minimal demand for the equipment care in line with international regulative policies. As portion of the attempt at heightening safety in the usage of ionising radiation in Nigeria, the National Institute of Radiation Protection and Research ( NIRPR ) was established under the counsel of NNRA. The Institute trains forces in the radiation protection. The present measurings were conducted to look into the suitableness of the quality control trials and the stated tolerance degrees for assorted X-ray equipment at four Nigerian infirmaries. Additionally, environmental radiation supervising around the installations was carried out to determine the safety degree of both the patient and forces.( 2 ) MATERIALS AND METHODSQuality control trial ( kVp truth and duplicability, mAs one-dimensionality ) of four government-owned infirmaries, one general infirmary ( GHL ) , two specializer infirmaries [ Psychiatric infirmary ( PSH ) and National Orthopaedic infirmary ( NOH ) ] and one military infirmary ( NARH ) , all located in Lagos were carried out. The GHL has two functional X-ray units depicted as machine 1 ( M1 ) and machine 2 ( m 2 ) . The probe was carried out with the aid of the staff of the radiology section of each infirmary. Meanwhile, each of the X ray installations was used for both pediatric and big scrutinies. In all the infirmar ies there was no old exposure and QC informations available. The information use was done utilizing Microsoft Excel, 2003.( 2.1 ) Measurement of X-ray tubing Output and exposure clip merchandiseX-ray tubing end product is the sum of exposure, in millirontgens ( Mister ) delivered to a point in the Centre of the utile X-ray beam at a distance of 1 meter from the focal topographic point for 1 ma of negatron passing through the tubing. The end product expresses the ability of the tubing to change over electronic energy into X-ray exposure. X-ray tubing end product is the individual most of import parametric quantity to quantify radiation output ( Zoetelief et al, 2006 ) . The free-in-air exposure, FAE ( Mister ) was measured utilizing mill calibrated KV metre ( US made Victoreen X-ray trial device, theoretical account 4000 M+ ) obtained from the Department of Physics ( DOP ) University of Ibadan. The consistence of X-ray tubing end product with the tubing current ( ma ) or tube current exposure-time merchandise ( ma ) was measured for the scope of ma or ma values used in pattern. The sensor ( KV metre ) measures the mean, effectual and maximal extremum tubing electromotive force, power stage, exposure and exposure clip. This system determines the tubing electromotive force with truth of  ± 2 % ( Victoreen, 1995 ) . The internal ionisation chamber that measures exposure has volume of 36 cm3. The exposure clip is measured to an truth of  ± 2 % . The FAE ( Mister ) measured is converted into end product in mGy ( ma ) -1 by multiplying by a factor 0.00877/ ma ( Chang Jong and Hui- Yu, 1999 ) where ma in the denominator is the merchandise of the tubing current and exposure clip set at the clip of measuring of the end product.( 2.2 ) Environmental Monitoring and General ObservationsThe guiding rule used in all regulative paperss is that, radiation doses to the populace and to the people who work with radiation must be kept every bit low as moderately accomplishable ( ALARA rule ) . In kernel, radiation workers and the patient should be monitored at all times when working. The ground for this monitoring is to guarantee that the pattern being followed by the workers in their day-to-day modus operandi are safe and do non ensue in high doses being received. In the present survey, the dose rate at different points of involvement ( the console, entryway door behind the wall, patient waiting seats ) was measured with radiation sensor ( radiation proctor 4 minirad 1000+ ) . This device measures radiation dosage rate in ?Sv/ hour.( 2.3 ) Optical and Radiation Field Congruence/ Beam AlignmentThe beam control system is required for modulating the size of X-ray field country. Therefore, it plays an of import function in dose delivered to the patient because it controls the sum of patient surface country exposed to radiation and image contrast ( due to scattered radiation ) . The parametric quantities taken into consideration in beam control system includ e ; beam alliance, optical radiation field congruity, truth of the x Y graduated tables and illuminator bulb brightness. In this survey optical radiation field and beam alliance were examined.( 2.4 ) Ocular reviewsOne of the three parts of a quality control programme for a radiographic installation is ocular review. This portion includes look intoing the chief constituents of the equipment for proper operation, safety and good mechanical status. It is expected that they should include ; protective lead dress, lead shield of the cell wall, overhead tubing Crane, radiographic tabular array, control panel and other installations such as door and automatic visible radiation.( 3 ) RESULTS AND DISCUSSIONFive X-ray units in four infirmaries were investigated in the survey. Both the QC and environmental appraisal of the installations were carried out. Table 1 presents the radiographic equipment information at assorted infirmaries investigated. The old ages of industry of the equipment scope from 9 to 31 old ages, while the twelvemonth of installing is between 5 and 31 old ages. The consequence of age on the end product of an X-ray machine is good documented ( Mallam et al. , 2004, Ogundare et al. 2004 ) .( 3.1 ) X ray tubing OutputThe consequence of X-ray tubing end product at a distance of 1m each from the focal point of five X-ray units are presented in Table 2. The values of end product obtained in GHL ( M2 ) are comparatively low, those measured in GHL ( M1 ) are higher than those found in M2. It ranged from 0.0318 to 0.1192 mGy ( ma ) -1. However, higher end products are found at the same electromotive force in PSH and NOH. As an illustration, at 80kVp the end products are 0.0796, 0.1676, 0.2156 and 0.0762 mGy ( ma ) -1 for GHL ( M1 ) , PSH, NOH and NARH severally. The fluctuation in the end product could be attributed to the wave form, anode stuff, filtration, and tube age and anode surface harm. Knowledge of the end product value for a given X-ray tubing permit s the finding of both patient and movie exposures. It is besides used in the computation of Entrance Surface Dose ( ESD ) delivered to the patient at the point where the X-ray beam enters the patient. This dosimetry parametric quantity ( ESD ) gives the perspective appraisal of absorbed dosage to the patient. Although the entryway surface dosage is a hapless hazard index, it can be used to gauge the effectual dosage ( ED ) which better quantifies patient hazard ( Gkanatsios and Huda,1997 ) . The fluctuation in the end product among the infirmaries could take to fluctuation in doses delivered to the patients during the scrutinies. The consistence of X-ray tubing end product with ma was measured for a scope of ma for the five X-ray units at different electromotive forces. The consequences are presented in figures 1-3. Furthermore, consequences of end product measured at different kVp above 80 kVp ( GHL and NARH ) show strong correlativity with ma, nevertheless, the end products measured at lower electromotive force of 60 and 75 kVp indicate weak correlativity with ma. The X-ray tubing and the anode current are extremely stabilized at this point ( Suliman and Elshiekh, 2008 ) . The consequences of the tubing electromotive force truth for five X-ray units investigated are presented in tabular arraies 3a-3d. The tabular arraies show the tubing electromotive force set, the tubing electromotive force measured and the magnitude of divergence. It should be noted that the magnitude of divergence in kVp vary from infirmary to infirmary. In GHL, the divergence ranged between 0.9 and10.9 % for the two machines ( M1 and M2 ) . The scopes of magnitude of divergence for the three other infirmaries are ; 0.2 to 0.5 % , 45.5 to 72.7 % ( highest in this survey ) and 22.9 to 23.3 % in PSH, NOH and NARH severally. Both m1 ( GHL ) and PSH comply with the demand of  ± 5 % , while M2 ( GHL ) , NOH and NARH exceeded the demand. The grounds for higher divergence in kVp found in NOH and NARH are multifactorial. The European Commission recommended a high technique of 125 kilovolts IAEA ( 1995 ) which likely consequences in low doses, but the radiotherapists prefer the higher contrast thorax radiogram which consequences from low kVp. Earlier study indicated that increasing the tubing potency ( kVp ) from 8-13 kilovolt in lumbar and pectoral spinal column scrutiny resulted in a dose decrease of 26-36 % ( Martin et al, 1993 ) . The higher divergences outside the tolerance bound as obtained in the present survey show disagreements in kVp between the measured and the set values particularly if the tubings are non adequately maintained. Furthermore, the overly high divergence between the set and the measured kVp could cut down the image contrast ( Livingstone et al, 2004 ) . The unexpected elevated value of proficient parametric quantities which consequences from defective machine could impact both patient dosage and image quality. The tendencies found in GHL ( M2 ) , NOH and NARH require regular and repeated QC trials.( 3.2 ) Quality Control ( QC ) TrialTable 4 is the sum-up of the QC trials carried out on the equipment at different infirmaries. The kVp truth trials show conformity with acceptable bound in GHL ( M1 and M2 ) and PSH while NOH and NARH show non-compliance with acceptable bound of 5 % . As respects the kVp consistence, similar tendency is found in the infirmaries as those found in kVp truth. In footings of timer truth, it is postulated that exposure clip straight affect the entire measure of radiation emitted from an X-ray tubing. Therefore, an accurate exposure timer is critical for decently exposed radiogram and sensible patient radiation exposure. Both GHL and PSH met the the acceptable variableness bound. Since the timer truth in NOH and NARH are above the bound of acceptableness, it is expected that the radiation dosage delivered to the patient will be higher than the expected value required to bring forth the movie. Furthermore, the one-dimensionality of tubing current ( ma ) and beam alliance of both NOH and NARH fell abruptly of the acceptable bound of 10 % and 3 % severally. Regulation of X-ray tubing filament temperature ( along with the exposure clip find the quality of X raies in the X-ray beam ) is done with millampere picker in an X-ray generator. The beam limitation system is required for modulating the size of the X-ray field country. The mechanism contro ls the sum of patient anatomy exposed to radiation beam ( Papp, 2002 ) . This plays a cardinal function in patient dose and image contrast. The addition in country increases the production of the scattered radiation, hence higher patient dosage and wellness hazard. The non-compliance of optical radiation field and radiation field congruity may stem from the displacement in mechanism that moves the shutter, doing improper public presentation. This leads to higher patient dosage and repetition images ( consequence in more movies being used and more disbursals ) .( 3.3 ) Forces DistributionThe saloon chart in figure 4 shows the distribution of forces. It indicates that two classs of forces are losing ; Radiation Protection Officer/ Medical Physicist and Record Officer. The tendency is similar to the earlier work reported elsewhere ( Oluwafisoye et al. , 2009 ) . The tendency shows that radiation protection of the patients, visitants and forces is non the preoccupation of the direction of the infirmaries investigated. The absence of the record officers indicate that record maintaining at the infirmaries is far from being equal. A record maintaining system is necessary to document the quality control processs, the figure of culls and other activitie s traveling on at the X-ray units of the infirmary.( 3.4 ) Visual/ General ObservationsThe consequence of ocular observations is presented in table 5. It shows that all the basic constituents inspected were functional except LED index on the control panel found in GHL ( M2 ) . Table 6 shows the general observations carried out at assorted infirmaries investigated. Columns 1 and 2 show that the chief door taking to the X-ray room is non lead-lined. Columns 3 and 4 indicate that merely NOH has efficient 2nd door and lead-lined. The cells of the four infirmaries are efficient. This indicates that the interior decorator of the console put in topographic point equal steps that prevent the technicians from immaterial beams during exposures. The doors to the units lack automatic control, connoting that during the exposure the doors do non shut automatically as a consequence, controlled entree to the country where radiation exposure may be taking topographic point is non ensured. Lead apron was non provided in NARH. Nevertheless, the lead apron provided in GHL was non efficient. Regulation for good pattern stipulates that lead aprons and baseball mitts should be available in the radiographic room and have a lower limit of 0.5 millimeters of lead tantamount thickness ( Papp,2002 ) . It is besides apparent that technique charts were losing in all the units, an indicant that technique parametric quantities are chosen at random by the radiographers responsible for the exposure of the patient. This could take to hapless matching of patient size and technique parametric quantities. Furthermore, warning visible radiation was non provided in any of the units to warn visitants or other forces of the exposure traveling on in the X-ray room. The forces monitoring badge was merely available in NOH, bespeaking that forces dose supervising in GHL, PSH and NARH are non-existent.( 3.5 ) Dose degreeConsequence of environmental dose monitoring at the chosen locations within and in the immediate environment of each of the X-ray units investigated is presented in table 7. The consequences in all the five units indicate that the dose rate measured at the sofa are by and large really high. At the border of the cell the dosage rates recorded are greater than the background dosage rate by a factor of 7, 20, and 10 in GHL ( M1 ) , PSH and NARH, severally. The dose rate measured within the cell is comparable to the background. This status is safe for the radiographer ; nevertheless, the dose rate is high within the entryway door in GHL ( M1 ) and NARH, it is greater than the backg round dosage rate by a factor of 6 and 7.5 each. In add-on, the dose rate measured at the waiting anteroom of the patients is comparable with the background dosage rate in PSH and NARH, but higher than the background dosage rate by a factor of 10 in NOH. The high dosage rate experienced in NOH could be attributed to damaged door of the X-ray units. Another possible account for the high dosage rate at the waiting anteroom is the direct nexus between the anteroom and the X-ray machine. It is interesting to observe that there were no escapes experienced in the five X-ray units investigated as reported in the earlier survey carried out in Nigeria ( Oluwafisoye et al. , 2009 ) . Apparently, this present survey is the first QC trial and environmental monitoring attempts carried out in the five X-ray units in four infirmaries investigated. This is an indicant that the consequences are preliminary against which future measurings could be compared. Besides, the usage of thermoluminescent dosemeters ( TLD ) for the forces monitoring has ne'er been undertaken in the five units. Personnel monitoring is indispensable, since there is a nexus between the ionizing radiation and coevals of reactive O series [ ROS ] ( Cohen, 2002 ) . These ROS have been implicated in the etiology of over 100 diseases. Radiation is one of the major exogenic beginnings of free groups in adult male and it has been proved that ionising radiation produces ROS in biological system capable of destructing biomolecules such as DNA, lipoids, proteins and saccharide ( Olisekodiaka et al. , 2009 ) . Workers runing X-ray equipment are exposed to long term low doses of ionising radiation which may imp act their antioxidant position. Consequences of the QC trials and monitoring were sent to the direction of the four infirmaries investigated. In Addition, recommendations on the necessity of regular QC trial were forwarded to each infirmary for necessary actions.( 4 ) DecisionQuality control trials of five X-ray units are undertaken with intent of safety and dose optimisation in the X-rays Centres investigated. The ages of three out of five machines are good over 10 old ages. In add-on, the divergence of the measured kVp from set value on the control panel varied among the infirmaries. Two out of the five machines complied with the needed criterion of pattern, while three exceeded the demand. The QC trial carried out on kVp truth and consistence show non- conformity in two infirmaries. The distribution of forces show that, the preoccupation of the authorization of the X-ray unit investigated was the quality of the radiogram produced at the disbursal of safety of the patient. The fluctuation in the end product of th e assorted tubing is an indicant that doses among the infirmaries differ. In each of the X-ray units investigated there was no specialised installation to execute pediatric scrutinies and movie screening.

Leadership & Change Management Essay

Transactional leadership styles are more concerned with maintaining the normal flow of operations. Transactional leadership can be described as â€Å"keeping the ship afloat. † Transactional leaders use disciplinary power and an array of incentives to motivate employees to perform at their best. The term â€Å"transactional† refers to the fact that this type of leader essentially motivates subordinates by exchanging rewards for performance. A transactional leader generally does not look ahead in strategically guiding an organization to a position of market leadership; instead, these managers are solely concerned with making sure everything flows smoothly today. Transactional leadership motivates followers by setting up social or financial transactions that persuade them to act. For example, a transactional leader might offer bonuses to her sales staff for exceeding quotas. The bonus is a form of financial transaction. Transactional leadership often is set in opposition to transformational leadership, which is a leadership style that relies on convincing followers that a particular vision of what the organization can achieve is worth working toward. Transformational leadership A transformational leader goes beyond managing day-to-day operations and crafts strategies for taking his company, department or work team to the next level of performance and success. Transformational leadership styles focus on team-building, motivation and collaboration with employees at different levels of an organization to accomplish change for the better. Transformational leaders set goals and incentives to push their subordinates to higher performance levels, while providing opportunities for personal and professional growth for each employee. Transformational leadership might sound preferable because the leader doesn’t cynically harness the self-interest of her followers, as the transactional leader does. But there’s a problem. A transformational leader might not be forthright with her followers. For example, a business owner might motivate her workforce with stirring speeches about the nobility of hard work, while her real aim is to increase production for personal gain. This type of transformational leader might be called inauthentic. Advantages Both leadership styles are needed for guiding an organization to success. Transactional leaders provide distinct advantages through their abilities to address small operational details quickly. Transactional leaders handle all the details that come together to build a strong reputation in the marketplace, while keeping employees productive on the front line. Transformational leadership styles are crucial to the strategic development of a small business. Small businesses with transformational leaders at the helm shoot for ambitious goals, and can they achieve rapid success through the vision and team-building skills of the leader. Applications Different management styles are best suited to different situations. When it comes to front-line supervisors of minimum-wage employees, for example a transactional leadership style can be more effective. Shift supervisors at a fast food restaurant will be much more effective if they are concerned with ensuring all of the various stations run smoothly, rather than spending their time thinking up better ways to serve hamburgers. On the other hand, CEOs or sales managers can be more effective if they are transformational leaders. Executive managers need the ability to design and communicate grand strategic missions, passing the missions down to transactional leaders for implementation of the details. Organizations emphasize the concept of leadership in training managers or group leaders to propel a team or the organization forward. Within leadership, the effectiveness of the transformational versus transactional leader is often debated. Transactional leadership relies more on a â€Å"give and take† understanding, whereby subordinates have a sense of duty to the leader in exchange for some reward. Transformational leadership, on the other hand, involves a committed relationship between the leader and his followers. In 1985, industrial psychologist Bernard Bass identified and wrote about four basic elements that underlie transformational leadership. Idealized Influence Transformational leaders act as role models and display a charismatic personality that influences others to want to become more like the leader. Idealized influence can be most expressed through a transformational leader’s willingness to take risks and follow a core set of values, convictions and ethical principles in the actions he takes. It is through this concept of idealized influence that the leader builds trust with his followers and the followers, in turn, develop confidence in their leader. Inspirational Motivation Inspirational motivation refers to the leader’s ability to inspire confidence, motivation and a sense of purpose in his followers. The transformational leader must articulate a clear vision for the future, communicate expectations of the group and demonstrate a commitment to the goals that have been laid out. This aspect of transformational leadership requires superb communication skills as the leader must convey his messages with precision, power and a sense of authority. Other important behaviors of the leader include his continued optimism, enthusiasm and ability to point out the positive. Intellectual Stimulation Transformational leadership values creativity and autonomy among the leader’s followers. The leader supports his followers by involving them in the decision-making process and stimulating their efforts to be as creative and innovative as possible to identify solutions. To this end, the transformational leader challenges assumptions and solicits ideas from followers without criticizing. She helps change the way followers think about and frame problems and obstacles. The vision the leader conveys helps followers see the big picture and succeed in their efforts. Individualized Consideration Each follower or group member has specific needs and desires. For example, some are motivated by money while others by change and excitement. The individualized consideration element of transformational leadership recognizes these needs. The leader must be able to recognize or determine through eavesdropping or observation   what motivates each individual. Through one-on-one coaching and mentoring, the transformational leader provides opportunities for customized training sessions for each team member. These activities allow team members to grow and become fulfilled in their positions. The Benefits of Transformational Leadership Motivation A transformational leader uses her belief in the vision of the company to inspire the staff to be more productive and work towards company goals. The drive behind a transformational leader is to find ways in which she can get the entire staff on board with corporate strategy and planning. When the entire company is on the same page with the corporate vision, it can make achieving that vision easier. Planning Inspirational managers do not focus their energy solely on motivating the staff. A good transformational leader has broad visions for the company’s future, and those visions can become instrumental in company planning. Whether it is refining the overall business plan or affecting individual marketing programs, the transformational manager has ideas and visions for the future of the company that he wants to share with the management team and work to turn those plans into reality. Retention The idea of transformational leadership is to reach out to each employee and bring out the best in them. An inspirational manager spends time with each employee discussing ways to make the employee’s job easier, and helping to create plans for developing the employee’s career. This individual attention that is offered by transformational leaders helps to create a strong bond between the manager and his employees that will reduce employee turnover. Growth  A manager that is not intimately involved in the growth of the company and the development of her staff can start to struggle with managing her department as the company grows. A transformational leader is constantly involved with the growth of the company and the ongoing development of employees. As the company grows, the transformational leader maintains that close contact to the company and employees and can make the process of growing a more involved experience for new and veteran employees.

Automobile Industry in Bangldesh Essay

1. 1 Introduction Now day’s education is not just confined to books and classrooms. Internship is such a program that helps to test the knowledge and understanding of the courses and to use them in a practical field. Internship training gives this opportunity to be engaged in an organization where it is possible to have an experience of the real business world and to see different practical aspects of education. Marketing Department of Chittagong University is committed to produce marketing professionals for the market who will not only benefit the society as a whole but also make path of a better future for the next generation. Internship program is a step towards fulfill this commitment by giving the students an opportunity to get ready for the real world before they enter into it. 1. 2 Research Issue This research is a requirement of the internship program for my MBA program. My supervisor Professor A. J. M. Nuruddin Chowdhury assigned me the topic. I have tried my level best to make it as an excellent one. I used all the latest data and information. I have been serving this company as an intern under Sales & Marketing Department for two months. I got privilege to put latest data. My job responsibility is to create relationship with our present and potential customers, sales products and provide service time to time by giving latest product’s information. So, I am getting the opportunity to be very close to the customer. I have the idea why customer choose, the reason of leave and the reason of using pragoti Industries Product. My supervisor Mr. Khayrul Haue officer of Sales & Marketing Department guides me time to time to make this report fruitful. 1. 3 Research Objectives The main objective of this report is to have an assessment about overall activities of sales & marketing department. How they manage all the selling process, what services it is providing to the customer and how agents are getting benefit from it and finally what is the gain for pragoti from this project, in short how it is meeting up the requirements of the three stakeholders of the company. The objectives of the study are as follow: †¢ To get the practical experience by doing job with expert of sales & marketing manager. †¢ To understand the drive structure of PIL. †¢ To understand the channels of PIL. †¢ To observe the production process & know the inputs procurement system, warehousing system and the selling and distribution system of the company. †¢ To know the marketing and pricing policies of their products †¢ To know about the products & the quality of products produced by the company. †¢ To know the accounting system and the transparency in the preparation of the financial statements. †¢ To know the application of the Corporate Governance in PIL †¢ To produce a report that will give a guideline to the future researchers or customers of the Pragoti Industries Ltd on the different aspects that are covered in this report. †¢ Finally, to suggest the management with some recommendations so that the management can identify some of the faulty areas in the organization and initiate necessary steps to bring changes in those areas. 1. 4 Research Methodology The current study is conducted primarily in participatory research analysis method and secondary on practical and theoretical analysis. The research supervisor proposed research topic. Primary and secondary data was collected from every possible source. The primary sources are as follows: †¢ Observation of the production and management sector of the company. †¢ Face-to-face conversation with the respective offices and stuffs of the industry. †¢ Related field study as provided by the officer concerned. The secondary sources of data and the information are: †¢ Web site address †¢ Book basis articles †¢ Internal magazine published by PIL †¢ Different brochures of PIL †¢ Information provided by my supervisor 1. 5 SCOPE OF THE STUDY This internship report covers all the aspects of retail environment from all the three perspective, UBL, retailers and agent. This report also gives an overview about the company like about the mission and goals of the company, the marketing mix & the strategies, competitive strategies etc. This report has been prepared through extensive discussion with the customer, sales development manager, and agent and with the other stakeholder. While preparing this report, I had a great opportunity to have an in depth knowledge of sales activities of the â€Å"Pragoti Industries Ltd. † It also helped me to acquire a first-hand perception of a leading state run automobile industry in Bangladesh. 1. 6 Limitation of the Study I have tried my best to collect the maximum information from the authority, management, production department and marketing department. But I have faced the following problems: †¢ To make a report it is very trouble full to collect the information from various personal for the job constrain. †¢ Planning & production department’s has no appropriate maintenance of planning procedure and articles. †¢ Time is not sufficient for various activities to prepare a report. †¢ Non-availability of published data. †¢ Information was not provided due to business secrecy. †¢ Lack of adequate knowledge about research by new employee †¢ Non-availability of secondary data. Chapter- 2 Literature Review 2. 1 Introduction. Bangladesh is totally underdeveloped in the sector of automobile industry. As It has no automobile industry, the sector is totally depended on import, except a few automobile-assembling units. Due to increase amount of demand, requirement and increased every year it has to import a huge amount of automobiles from the other countries. But in recent times, Bangladesh automobile industry is turning around, as a result local and foreign investor are interest about this sector for investment. So the sector has a great potentiality and prospect in the development. Pragoti is the only state own automobile company in Bangladesh and it made & repair only government related automation production. Bangladesh machine tools Factory (BMTF) was establish in February 11, 1979 and it is the commercial automobile assembly plant, maintain by Bangladesh Army, especially for defense industry. Walton & Aftab is the largest Bangladeshi private automobile company in Bangladesh. Walton Company establish a large plant for motorcycle production, on the other hand Aftab automobile is famous for bus accessories assembling. [pic]. Mitsubishi Pajero will be assembling in Bangladesh Mitsubishi Pajero, Hino Bus, Tata bus/Truck, Proton automobile manufacturer company already buildup their production assemble plant in Bangladesh and here is the important news, near Dhaka, location name is Dolaikhal, is the largest automobile market in Bangladesh for expire & new automobile parts. 2. 2 Bangladesh most popular Automobile company List †¢ Aftab Automobiles †¢ Pragoti †¢ TagAZ Bangladesh (Proposed) †¢ Mitsubishi Pajero †¢ Walton †¢ Bangladesh Machine Tools Factory 2. 3 Auto parts market of Bangladesh. Bangladesh automobile industry is not a big industry and maximum automobile parts are imported from other countries . Besides, there is no quality local manufacturer of parts and components. So, parts and components are mainly imported from countries like Japan, UK, Taiwan, China, Korea, Malaysia, USA, India, Indonesia, Pakistan, etc. The market of parts and components of this country is very small but expanding rapidly. Commercial importers import a bulk amount of parts and components that are distributed through wholesalers and retailers. Final users get the parts from the retailers and the retailers buy parts from the importers. However, there are also importers who have their own retail outlets. An assembler may also be an importer who requires a large quantity of parts and components for its assembling unit. A limited number of commercial importers import parts and components from different sources. In most cases, the assembler imports parts and components from the country where the brand is originated. Some assemblers even purchase parts and components directly from the big importers. There is another group within the distribution channel of parts and components i. e. auto servicing centers like garage, mechanical workshop, body building units, etc. The servicing centers purchase parts from the whole seller as well as from the retailer. End users get parts and components from retailers dealing in different type and brand of automobile. Although no local manufacturer of quality parts does exist, but active negotiations are going on to set up joint venture parts and component manufacturing units with China, Korea and Taiwan. Present structure of parts and components market is graphically shown below: [pic] In Bangladesh, neither we have an automobile industry nor a quality auto parts industry. So, the people of Bangladesh have no clear idea about the automobile industry or auto parts and components and their usage. The market of auto parts and components is influenced by couple of elements. People while purchase auto parts and components, they are influenced by several factors and these auto servicing centers, workshop and garage, motor pool managers, Institutional Importers (i. e.embassy), retailers, agents of branded automobile, 2. 4 Domestic parts and components industry Presently, there is no well-organized and quality manufacturer of parts and components in Bangladesh. Some low quality indigenous manufacturing of parts and components are there but they are carried out against specific order to meet emergency requirement. There is no mass production to meet the requirements. Given below is some idea of what the local manufacturers try to produce: Filters, radiators, radiator hoses, air filter housing; Brake pads, brake drum, brake disc; Electrical parts such as battery, horn, wiring, wiper and washer assembly, head lights and other lights; Trim and upholstery such as carpet, floor mat, rear parcel shelf, seat assembly, safety belt and melt damping sheet; General parts such as paint and thinner, under seal, tires and tube, and mirrors. Chapter- 3 Growth & Development of Automobile Industry in Bangladesh 3. 1 Bangladesh Automobile Prospect Bangladesh has a great prospect and potentiality in the development of automobile industry there has been an increasing trend in the use of all sorts of automobiles/vehicles in Bangladesh. However, the increased demand of individual types of automobile varies from case to case. As a result of increasing demand of individual the annual demand for automobile is increasing with a great speed an statistic show the demand has increased into 30 percent than the last year with the Improvement of roads and highways and increased number of bridge and culverts are also responsible for motivating people to buy vehicles for their day to day activities. Again the Improvement of life style in the urban areas is also responsible for the development automobile industry . With the passage of time the living standard of general people of BD has increased and they also turn into low class to middle class, middle class to upper class and in recent times the amount of upper middle class has increased which means additional demand for automobile There are also some another key reason for whom Bangladesh has a great potentiality in this industry. They are mentioned below: †¢ Government annual development plan has given priority on development of automobile industry †¢ Special attraction for Japan made vehicles †¢ Withdrawn of Rickshaw gradually. †¢ Getting popularity of Small car/sports vehicle †¢ Rent-a-car getting popularity †¢ Reduction of tax on the new motor vehicles †¢ Govt. initiative to float 10,000 commercial vehicles †¢ Expanded and increased volume of export and import 3. 2 Comparative scenario of different types of automobiles in Bangladesh A comparative scenario of different vehicles and their usage trend may be explained as below: (a) Motorcycle The use of motorcycle in Bangladesh is increasing day by day by a new group of users. Motorcycle is extensively used in Bangladesh in both rural and urban areas. The use of motorcycle has gradually increased in Bangladesh due to easy to drive; easy access to remote location; cheapest transport; Longevity of the vehicle; easy to handle and park at any place. The general users are the students, individual businessmen, officials of marketing companies and pharmaceutical industries. Over the last one and a half decades, the field level officials of different non- government organizations have been using a large number of motorcycles. In Bangladesh, both locally assembled motorcycle and imported motorcycle are available for intending users as detailed below: (i) Locally assembled motorcycle: Mainly, there are about 20 locally assembled brands. For example: ATLAS, EMMA, NITOL and SINGER. List of the local motorcycle assembling houses is given in the annex. (ii) Imported motorcycle: There are at least 7-8 different regular brands of motorcycle and these are: Honda CD 80, Yamaha, Suzuki from Japan, Xinfu, Jangshen, Jailing, Hero, TVS Victor, Yamaha, Suzuki, Bajaj, Vespa, etc. (b) Auto rickshaw / Three wheelers There has been a phenomenal increase in the number of auto rickshaw and tampoo in Bangladesh. Now, it is an important vehicle in Bangladesh. Low and middle class family members mainly use these vehicles. But, the government of Bangladesh has already banned these two vehicles to avoid environmental pollution. It is estimated that presently there are 160,000 auto rickshaws including unauthorized units in Dhaka City alone. There has been a phenomenal. – However, effective 1st September,2002, the two stroke auto rickshaw will be totally banned, which is expected to dramatically reduce the requirement of parts for these type of vehicles, but increase demand for the new CNG auto rickshaw and three stroke auto rickshaws will be there with increased demand for parts and components. (c) Motorcars Increased demand, economic development and changed life style have resulted in a great increase in the number of motor cars and the demand for motor cars is still increasing day by day. Both brand new and reconditioned cars are imported into the country. Statistics show that majority of the people usually prefer reconditioned motorcars more than brand new cars due to lower price. In Bangladesh, more than 65% of the total motorcars are coming from Japan. Many Bangladeshis living in Japan involve themselves in reconditioned car business. Recently, the government has put an age restriction on the import of reconditioned motor cars. Reconditioned cars more than 3 years old can not be imported. The government has also reduced the duties and taxes on the import of new cars to discourage reconditioned car import. Impact is that people now can buy new cars at a reasonable price having longer durability. The government has introduced new system of taxicab in 1998. As a result, the number of motorcars has been increasing. But, the requirement of spare parts and components will be lesser. Again, after the 1st September 2002, the ban of auto rickshaw will lead to a significant increase in motorcars mainly in the form of taxi cabs. Use of motorcars has increased tremendously, which is evident from the statistics for the last five years shown in the chart below: (d) Light & heavy commercial vehicles (bus, minibus, truck, pick-up, etc) Like the motorcar, there has been an increasing trend in the number of light and heavy commercial vehicles that include mini bus, bus, human howlers, passenger carriers, trucks, pick-ups, covered vans, large covered vans, etc. Over the last one decade, the use of these types of vehicles has increased at a high rate. This is due to increased demand for the these types of vehicles/automobiles effectively backed by institutional financial support to procure them. This growth rate will continue to increase in the near future. The average growth rate is 5. 63% and 4,644 in the number of vehicles annually. (e) Farm and agricultural equipment/vehicles Also, there is an increasing trend in the number of farm and agricultural equipment/vehicles due to increased application of modern tools and techniques in farming and agricultural production. Now-a-day, agricultural vehicles like power tiller, tractor and trailers are being used in the rural areas more frequently than the past. During the last one decade, various agricultural development projects funded by the different donor agencies have been implemented in the rural areas and under those programs, the farmers were given financial facilities through NGOs and banks to procure modern agricultural equipment including farm vehicles. One of the key elements that made this possible is the availability of lease financing facilities in the country and the large amount of agricultural credit funds. It has been observed that there is a reasonable growth in the number of agricultural equipment every year. This growth rate will continue to increase in the near future provided there is no drastic change in the government policy relating to agricultural sector like reduction in the subsidy and assistance and low cost fund for the farmers. The average annual growth rate is 2. 5% and 125 in number of vehicles every year. 3. 3 Estimated demand of automobile /vehicles in Bangladesh. Taking into consideration the future prospects and also keeping the resent growth pace influenced by various elements discussed earlier, it is expected that there would an additional increase in the use of vehicles. In view of the possible new avenues and prospects and looking into the weighted average growth rate of 6%, table below shows estimated demand for the next five years. Table: Projected demand of automobile /vehicles in Bangladesh |Vehicle/Year | |Taxi | |Bus/ Minibus | |Tractor |3,646 | |Headquarters |11, Agrabad C/A, Finley House (3rd floor) P. O. box no. 73 | | |Chittagong4100, Bangladesh | |Location of the factory |Barabkund, Dhaka-Chittagong Highway, Sitakund, Chittagong. | |Year of establishment |1966 under private ownership | |Nationalized Time |: After liberation of Bangladesh on 11th May, 1972 | |Types of operation |Assembling the Transport Vehicles | |Operated By |Bangladesh Steel and Engineering Corporation under the Ministry of industry | |Company Type |: Autonomous | |Initial Authorized Capital |20 Cores, Divided into 20,00,000 shares @tk100/- | |Paid-up Capital. |25 Lakhs, Divided into 25,000 no. of Ordinary Shares. | |Products |Car Assembling, Automotive Parts | |Main sources of CMD Kits from |: Vauxhall Motors of England; American Motors Corporation (AMC) of USA; Isuzu Motors | | |Corporation, Mitsubishi Motors Corporation, Nissan & Toyota Motors of Japan; KIA | | |Motors, Daewoo Motors of Korea; Aelous, Dong Feng of China; HML TATA, Swaraj Mazda, | | |Mahindra & Mahindra, Maruti, Eicher and Ashok Leyland of India | |Recent Initiative |A CNG Conversation Unit is established in Tejgoan Workshop at Dhaka. | |Nature of Business |Govt. approved automobiles marketing company, Sole Distributor of Isuzu, Suzuki | | |vehicles from Japan and Bajaj, Swaraj Mazda & Maruti vehicles from India. Parts & | | |Accessories, Sawafuji & Suzuki Generator from Japan, Scott & English industrial | | |Generator from Singapore & G. S. Automotive battery from Indonesia | | Initial production capacity |(Approximately) 200 | |Present production capacity | (Approximately) 900 | |Logo |[pic] | |Website |http://www. bsec. gov. bd/html/ent_progoti.php |. 4. 2 Aim of Pragoti Industries Limited The sky is not the limit for them but their expectations are within limit. Their imagination soars beyond conventional barriers. They share their destiny with their beloved motherland. They want to serve her the better in the greater quest for national economic emancipation.. 4. 3 Mission of PIL We shall be at the forefront of automobile industry development by: †¢ Anticipating automobiles required by all our customers everywhere and innovatively supplying them beyond expectation. †¢ Setting industry benchmarks of world class standard in delivering customer value through our comprehensive product range, customer service and all our activities †¢ Building an exciting team-based working environment that will attract, develop and retain employees of exceptional ability who help celebrate the success of our business, of our customers and of national development †¢ Maintaining the highest ethical standards and a community responsibility worthy of a leading corporate citizen †¢ Continuously improving productivity and profitability. 4. 4 Vision of PIL. To be in thee forefront of national development by providing all the customers inspirational strength, dependable support and the most comprehensive range of vehicle solutions, through our team of professionals who work passionately to be outstanding in everything we do. 4. 5 Organizational structure of the Pragoti Industries Ltd. (Agrabad Branch) Branches of Pragoti Industries Limited Chittagong Office 11, Agrabad C/A, Finley House (3rd floor), post box no. 73, Chittagong. Production Factory Barabkund, Dhaka-Chittagong Highway, Sitakund, Chittagong. Dhaka Office 151-152, Tejgaon C/A, Dhaka-1208. Pragoti Industries Limited (Local Management) |Name |Position | |Engr. Md. Nazmul Huda |Managing Director | |Md. Mustafizur Rahman |General Manager ( Marketing & Admin) | |Engr. Md. Ali Chowdhury |Addl. Chief Engineer (purchase) | |Engineer Nizamul Haque |Addl. Chief Engineer (In charge Plant) | |Dr. Zubaid-Ur-Rahman |Addl. Chief Medical Officer | |Md. Ashraful Haider Khandaker |DGM (Com) | |Md. Golam Nabi |Deputy Chief Accounts Officer | |Md. Faridul Islam |DGM (com) Dhaka Office | Board of Directors (PIL Company Board) |Sl. |Name |Designation | |1 |Md. Ataur Rahman |Chairman | | |Chairman, BSEC. | | | |Telephone: 88-02-8114616, 8112808. | | |2 |Mr. Md. Forhad Uddin |Director | | |Addl. Secretary, Ministry of Industries. | | | |Telephone: 88-02-9563561, 7194156 (Res. ) | | |3 |Mr. P R Borua |Director | | |Rtd. DIG. | | | |Phone: 88-02-8912414 | | |4 |Mr. Sheikh Md. Mobarak Hossain. |Director | | |Director (Planning & Development), BSEC | | | |Telephone: 88-02-8130473, 9338429 | | |5 |Mr. A T M Pearul Islam |Director | | |Telephone: 88-02-8122898, 9348371 Cell: 01711895957 | | |6 |Mr. Capt. (Retired) K. A. K. Modabber Hossain |Director | | |Secretary , BSEC | | | |Telephone: 88-02-8121451Res: 8757332 | | |7 |Mr. Dider Mohammad Abdur Rab |Director | | |Genarel Manager, Office of the General Manager, | | | |Sonali Bank Ltd,Chittagong. | | |8 |Engr. A. k. M. Solayman Haque |Managing Director | | |Managing Director, Pragoti Industries Ltd. | | | |Telephone: 88-031-723110, 725712 | | |9 |Mr. Md. Helal Uddin |Director | | |General Manager, Janata Bank Ltd, Divisional Office, | | | | 27 Agrabad C/A, Chittagong. | | | | | | Chapter- 5 Marketing organization of pragoti industry The â€Å"Marketing & Sales Department† of PIL is one of the most important departments of PIL. In this department, there are one DGM (Depute general manager), two assistant manager and four executives. They are smart, energetic, experienced and high educated. They are capable of handling clients and selling the products in the efficient and effective way. [pic] Role & Responsibilities of â€Å"Marketing & Sales Department†: ? Providing Quotation among prospect about inquiry. ? Receiving order from different prospect or customer. ? Selecting specific model for customer from factory on behalf of their choice. ? Direction to factory engineer for made up pre requisite model base on customer choice. ? Delivery the order pre specific date. ? Receiving product price through cash, chque, or money receipt. ? Deposit that amount into accounts department. ? Attending seminar, symposium as part of marketing activities. ? Input all of sales & money receipt in respective journal. Chapter- 6 Marketing Mix strategies of Pragoti Industries 6. 1 Product: As we have known that Pragoti industries limited does not produce auto mobiles but only assembles the auto mobiles. After assembling it mainly markets the following products: Product name and model, origin of CKD & country of origin |Sl No |Product name |Model |Origin of CKD ( ClOSE KNOCK DOWN) |Country of origin | |1 |MITSUBISHI PAJERO 4. 4 |LWB WGON |MITSUBISHI MOTOR |JAPAN | | | |V31VHNDKB |CORPORATION | | |2 |MITSUBISHI PAJERO |KH4WGNMR |MITSUBISHI MOTOR |JAPAN | | |CR-45 | |CORPORATION | | |3 |TATA TC BUS |LP01316 TC |TATA ENGINEERING & |INDIA | | | | |LOCOMOTIVE COMPANY LTD. | | |4 |TATA MINI TRUCK |LPT 709 |TATA ENGINEERING & |INDIA | | | | |LOCOMOTIVE COMPANY LTD. | | |5 |ASHOK LEYLAND MINI TRUCK |HR-55 |ASHOK LEYLAND LTD |INDIA | |6 |NISSAN NAVARA PIC UP |YD25DDTI |NISSAN MOTORS LTD. |JAPAN | |7 |MITSUBISHI MICROBUS L-300 |P13WHLNDER |MITSUBISHI MOTOR |JAPAN | | | | |CORPORATION | | Pragoti Industries ltd. Product name, model & Specification/Features: |Sl No |Product Name |Model |Specification/Features | | | | | | |1 |MITSUBISHI PAJERO 4. 4 |LWB WGON |Long wheel base, 5 door, 9 set ( approved by BRTA), Petrol engine 4. 4, 4 cylinder, | | | |V31VHNDKB |86 k. w. horse power/117 PS/5500 RPS, drive by right hand, hard top metal, 2350 CC, | | | | |wheel base 2725 m. m. , digital clock, cigarette lighter, fold belt, power steering, 1| | | | |additional wheel with cover. | | | | |Co lour – BLACK | |2 |MITSUBISHI PAJERO CR-45 |KH4WGNMR |Long wheel base, 5 door, 7 set ( approved by BRTA), Diesel engine 4 WD, 4 cylinder, | | | | |100 k. w. horse power/136 PS/3500 RPS, drive by right hand, hard top metal, 2477 CC, | | | | |wheel base 2800 m. m. , power steering, 1 additional wheel with cover. | | | | |Co lour – BLACK,SILVER | |3 |TATA TC BUS |LP01316 TC |Tata LPO-1316/55TC,52 set Deluxe bus, power steering, 4*2, Drive by right hand,6 | | | | |cylinder, horse power 160PS/K. W120/2500 RPM, Water cold, Diesel engine, Wheel Base | | | | |5545 CC,1additionl wheel. | |4 |TATA MINI TRUCK |LPT 709 |Tata LPT-709 EX, 3. 5 ton truck chassis, 4. *2, 4 cylinder, 3783 CC, Turbo Charge | | | | |inter cooled, diesel engine, Drive by right hand, Wheel Base 3400 CC, output 66. 3 | | | | |km,90 PS/2400RPS,1additionl wheel. | |5 |ASHOK LEYLAND MINI Truck |HR-55 |HR-55 in 1. 5 ton mini truck chassis, 4 cylinder, 2771 CC in line over heed volt | | | | |direct injection, water cold, diesel engine, power steering, output: 59 k. w/3600RPM,| |6 |NISSAN NAVARA PIC UP |YD25DDTI |Double Cabin 4/4, Dingell pick up,2488 (2500) CC, 4 Door, 5set with driver, power | | | | |steering, 128 horse power/4000 RPS, Wheel Base 3200, radio, Digital Clock, CD | | | | |player, power Window, Bumper | |7 |MITSUBISHI MICROBUS |P13WHLNDER | 5 door (Sliding both side), 12 set ( approved by BRTA), 4. 2 cylinder, 86 k. w. | | |L-300 | |horse power/114 PS/5750 RPS, drive by right hand, hard top metal, power steering, 1 | | | | |additional wheel with cover, bilt in ac . | | | | |Co lour – WHITE | 6. 2 Services: In case of providing services Pragoti industries limited is not exception. Like other automobiles industries it provides services which are followings every product has one year warrantee. All repairmen services are provided through 7 (seven) servicing agents of Pragoti Industries Ltd which are situated at Dhaka and Chittagong. A. Dhaka city: No. of agents -05. The servicing agents are at Motijeel, Fakirarpul, Tejgaon, Baridhara and Tongi. B. Chittagong City: No. of servicing agents – 02. The servicing agents are at Sholoshahar and Jamal Khan Lane Product. 6. 3 Pricing: Price is the element of the marketing mix that produces revenue; the other elements produce costs. Price is the easiest marketing mix elements to adjust; product features, channel, and even promotion take more time. Price also communicates to the market the company’s intended value position of its product and brand. Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. We examine these approaches: the cost base approach (cost plus pricing, break-even analysis, and target profit pricing); the buyer-based approach (value-based pricing); and the competition-based approach (going rate and sealed bid pricing) Pragoti’s pricing Method: Pragoti fo0llows the cost- based method in setting prices of all its products. They consider different prices and estimate break-even volumes, probable demand, and profits for each. Pragoti Industries ltd. Product name, price per unit & payment terms: |Sl No |Product Name |Price per unit |Payment terms | | | | | | |1 |MITSUBISHI PAJERO 4. 4 |55,00,000 |Fully cash | | | |3,05,000 | | | | |Total=58,05,000 | | |2 |MITSUBISHI PAJERO CR-45 |75,00,000/= |Fully cash | | | |76,000/= | | | |With additional fittings |Total=75,76,000 | | |3 |TATA TC BUS |24,58,000 |35% in down payment, additional 65% paid 18% interest with 36 monthly | | | | |installment. | |4 |TATA MINI TRUCK |16,50,000 |Fully cash | |5 |ASHOK LEYLAND MINI Truck |16,50,000 |Fully cash | |6 |NISSAN NAVARA PIC UP |41,72,000 |Fully cash | |7 |MITSUBISHI MICROBUS |28,50,000 |Fully cash | | |L-300 | | | 6. 4 Promotion: In recent time marketing not only calls for just developing a good product but also pricing it attractively and making it available to the targeted customer. Companies also must communicate with their customers and they try to create a good customer relation among them. To communicate well, the firm often hires advertising agencies to develop effective advertisement, give appointment to active experienced officers and executives, give on – line services to the big businessmen or organization, and create a private relationship with clients. As PIL assembles automobiles for selective customers it spends less than the others. It mainly uses two types promotion. They are: †¢ Consumer promotion tools & Advertising †¢ 6. 4. 1 Consumer promotion tools: Short term incentive to encourage the sales of service or products of the firm is called sales promotion. PIL uses the following Consumer promotion tools they are: Price Pack: At the time of festival PIL offer some special discount for Suzuki vehicles. Cash refund offer: PIL still thinking about it. Patronage reward: For corporate sales (Huge quantity) special discount offering. 6. 4. 2 Advertising: Advertisement is the fine art of convincing people that the doors to open standards are never closed. The Advertisement plan & campaign plan are similar in outline & structure. It matches the right audience to the right Message & represents it in the right medium to reach that audience. †¢ Objective of advertising plan are †¢ Create awareness among 60% of target audience. Pragoti industries use the following media for advertising its products. They are Newspaper: Advertise publish in The Daily Newspaper with multi colour, regarding after sales service facilities. Direct mail: New product’s catalogue sends by direct mail with product specification, advantage and design. Calendar: Every year Pragoti Publishes colourful and attractive calendar with picture of their products. Direct mail: New product’s catalogue sends by direct mail with product specification. Advertising problems: PIL often can not advertise in the media since it is very expensive and difficulty in the corporate level. Finance 6. 4. 3 Distribution Channel: Most of the Producers use intermediaries to bring their products to market. They try to forge a distribution channel—a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. The distribution functions of PIL are made by 32 dealers. Functions of the dealers: †¢ Sell the cars to the private company, people or NGO which are produced by the 1st party. Here Pragoti is the 1st party, †¢ They cannot sell other company’s cars except the Pragoti within the duration of the contract, †¢ The full payment will be collected by them from the buyers, †¢ Help the buyers in taking permission from BRTA, †¢ Will sell at least 40 cars within the deed duration, The performance will be evaluated after 6 months. Dealership will be cancelled if they fail to achieve the quota.